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A toy store is stuffed with puffy glitter stickers and neon science projects for kid geniuses.

A farm-to-fork restaurant includes a nanny-staffed room for children so you can enjoy your meal in peace, and a 5,000-square-foot kids’ science center with an electromagnetic ring toss and an exhibition about the way the wind moves on the ocean opened its doors in December.

Impressed by this apparently rigorous approach, Ms Fontaine, 44, rang up to enquire about joining and a consultant invited her to an interview, not at the company’s registered offices in the City of London but at the Charing Cross Hotel on The Strand.‘I thought it was a bit strange but was quite happy because it was on my way home,’ says Ms Fontaine. She was given his email address and sent him a message. They emailed her some more details, for a man with a Persian-sounding name, who was 56 and worked in financial investments.

They met at 5pm in the upstairs bar and spent an hour and a half talking about what she wanted in a partner.‘I asked her about the sort of men they had on their books and she told me she had two men immediately in mind for me. I asked specifically if these men were looking for a quick fling or a long-term relationship and she said, “If they’re paying upwards of £500 for membership, then they’re looking for a relationship.” ’She then enquired about meeting Tim but was told that he was now in a relationship and had come off their books. A strange email exchange ensued in which he informed her in pidgin English that while he was ‘very happy and excited to meet a person of such attractive profile’, he was ‘only a novice in the single life’.

When asked to rank the qualities that contributed to attractiveness when travel dating, “Body type” and “facial features” ranked highest for the (shallow) men polled.

The website matches “generous travelers who hate to travel alone with attractive travelers who would love the opportunity to travel the world for free”.

Because of that, it was difficult to even guess at how many swingers there were.

Adult Swingers now, on the other hand, we can make fairly good estimates -- based on information coming from a variety of sources (including the Internet).

I asked 1,000 women what they really wanted from men in the bedroom. I've started going out without panties on so he can start things wherever we are." — Erika D.

This childhood fantasia didn’t happen by accident: some of it is the result of urban-design investments made by Sergey Brin, the co-founder of Google, and his wife, Anne Wojcicki (pronounced Wo--skee), the most important couple in town—and perhaps the most prominent young couple in Silicon Valley.

Does she want to be made love to softly with feeling or f*cked from behind with mad passion? We don't have to have full penetration, but getting close works great.

However, in an extraordinary lapse of judgement, Irish women did not make the top 10 list for American men.

Armenian women polled top, followed by “Barbadian/Bajan”.